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Evolving Social Behaviors Necessitate a Change in Marketing Communications
I would propose a correction to one of Benjamin Franklin’s famous quotes. “In this world nothing can be said to be certain, except death and taxes.” I think he missed a third certainty: technology...
View ArticleApplying Humor to Your Business Communications
“Computers are useless. They can only give you answers.” Pablo Picasso When considering the question of “How do I improve my business communications?”, humor may be the answer. The decision should be...
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Another Evolving Social Behavior to Consider in Your Marketing Communications
Words are flying out like endless rain into a paper cup; They slither while they pass; They slip away across the universe. - John Lennon & Paul McCartney The words and way we communicate today is...
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In Pursuit of Effective Communications
While discretion may dictate speaking “on the QT,” the most effective business communications tend to include more of an open dialog and, ideally, a feedback loop for clarification. I would propose...
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Why So Many Social Media Groups?
I remember back at the start of the 2000’s learning about Twitter and what it could do for marketing. I attended a marketing association meeting at the University of California, Irvine. Over 100...
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In Pursuit of a Social Media Persona
In a prior post I made a few observations on the incredible proliferation of social media, and what a great thing this social transformation has been for marketers. Never before has it been so easy to...
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Giving (and Gaining) Value from a Social Network
Recently I wrote about the concept of identifying “personas” or profiles of your prospective customers, as part of your social media marketing program. Once you have completed this task, considerable...
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Leveraging a Blog in Public Relations
It is no secret that social media has a bigger role in the world of marketing communications and public relations. This transformation occurred due to a couple of trends. Notably, the emergence of a...
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While Content May Be King, Conversation is Queen of Market Awareness
Numerous articles have been written on the importance of what we marketers refer to as “content” in order to drive market awareness, lead generation and other sales support activities. Simply stated,...
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